January 25, 2005

Buy Your Way Into the Sunday Styles Section

The New York Times is recruiting new advertising dollars from a happy, and lucrative, source: Couples seeking the distinction of a wedding announcement in the newspaper's coveted style section.

The New York Times Co. on Friday said it would publish paid announcements of engagements, weddings, anniversaries and partnerships on dedicated advertising pages within its weekly Sunday Styles section.

The venture opens up a new avenue for spouses to declare their matrimony to society, with photographs, at $48 per printed line.

--Well, now they're at least admitting that those prime ads can be bought.

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