Demi Moore is doing double-duty this fall.

Not only does the actress have two projects due out, but the mother of three is also starring as the face of Versace. A first look at an image from the campaign, which will hit select fashion and lifestyle magazines beginning in August, shows Moore with iron-straight hair, parted in the middle, wearing a white jersey dress and silver Medusa sandals. In total, a series of six images, all photographed by Mario Testino in London this past April, are slated to run. The majority of the images involve both fashion and accessories; however, one shot is strictly a close-up of Moore in a pair of Versace sunglasses.

Moore, much like Madonna—who starred in the spring/summer Versace campaign—was chosen not just for her long-standing relationship with the fashion house, but because she represents a modern woman who knows no barriers. In addition to putting a heavy emphasis on its accessories business, Versace has been keen on promoting itself as a brand no longer just for kept wives, but one aimed at strong working women who balance successful career with family life. “I have known Demi Moore for many years and never has she been as beautiful as she is now,” remarked Donatella Versace. “Her presence is magnetic because it is entirely natural and never forced. Her personality comes shining through.”

--She looks fabulous. Just amazing.

Posted by: Lawrenkm at 08:02 AM | Comments (2) | Add Comment
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