Italian model Mariacarla Boscono will replace Kate Moss in TV commercials to help launch a collection by Stella McCartney for Swedish clothing chain Hennes & Mauritz.

Moss lost the contract after photos of her allegedly snorting cocaine in a London music studio were published last month in a British tabloid.

McCartney was personally involved in the selection of Boscono, who has previously worked with the designer, H&M spokeswoman Liv Asarnoj said Tuesday.

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