August 23, 2005

New Juicy Campaign


Juicy Couture goes live—in Times Square, that is.

The company famous for its “I Love” moniker has taken over a series of billboards facing Broadway will broadcast five images of actress/musician Taryn Manning dressed in the company’s fall/holiday collection. The actress, currently in Hustle & Flow, was photographed by Melodie McDaniel alongside a slew of cool and contemporary males wearing the Juicy Couture men’s/holiday line.

A ticker tape runs across the bottom of the billboard displaying such phrases as “Juicy Loves Men’s Vogue,” “Juicy Loves New York,” “Juicy Loves the CFDA (referring to their recent membership into the organization),” and “Juicy Loves Jen,” in an obvious nod to whom their terrycloth-and-velour-clad backs are in favor of when it comes to Angelina Jolie vs. Jennifer Aniston.

Posted by: Lawrenkm at 08:23 AM | No Comments | Add Comment
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