Condé Nast’s Teen Vogue in October will offer readers a crash course on the fashion business at Fashion U, a three-day event in New York.

The goal will be to have 1,000 participants attend seminars and lectures, conducted by Teen Vogue’s fashion team, which will cover everything from jewelry design to managing a clothing line. Attendees can pay for either the entire event—including a live concert and fashion show—or individual classes. A portion of the proceeds will go to a soon-to-be-named charity. Although the schedule is still being finalized, Teen Vogue vp/publisher Gina Sanders said course highlights will be available online, so budding designers from Duluth, Minn., can also access Fashion U’s curriculum.

The program, she added, will mentor readers looking to do more than wear fabulous clothes. “We’re hearing more and more from readers that they no longer dream of becoming fashion models, but they aspire to be in the business of fashion,” she explained. Moreover, program sponsors—Sanders said she will be approaching both high-end and mass advertisers—will have an opportunity to reach an educated fashion consumer. “Teen Vogue has carved out a specific fashionista person that they go after,” said Mike Labella, media supervisor for PGR Media, which counts Tommy Hilfiger as a client. “They’re actively seeking these women that have the qualifier of being a fashionista. [This program] is a good move to solidify that base.”

Source: Media Week

Posted by: Lawrenkm at 07:35 AM | No Comments | Add Comment
Post contains 234 words, total size 2 kb.