--Cyclist Lance Armstrong and actor Matthew McConaughey have spoken out about their brotherly bond, telling Details magazine they are definitely not gay. (Why do stars feel the need to even comment on that?)

--NBC Universal said Thursday it would cut 700 jobs and streamline its news operations as part an overhaul aimed at exploiting new forms of electronic distribution.

--Sofia Coppola is seven months pregnant with her first child – a daughter, she has revealed.

--According to MSNBC, football legend OJ Simpson has reportedly been paid $3.5 million dollars to a write a book called If I Did It, described as a “hypothetical” confession of the crimes he “hypothetically” could have committed, including disturbingly accurate “hypothetical” descriptions of the non-hypothetical murders of his ex-wife Nicole Brown and her boyfriend Ron Goldman. (WTF? I'll tell you what's hypothetical...his conscience.)

--What Jay-Z once did for Cristal, he's now looking to do for Budweiser Select. Anheuser-Busch has hired the shill-friendly rap icon as the new co-brand director of its beer line, a position which will not only ensure that the musician's marketing prowess will take center stage at development meetings, but might even merit a name check or two in the newly unretired rapper's lyrics. "Collaborating with Jay-Z presents an opportunity to work with one of the world's great entrepreneurs and draws upon his expertise with pop culture, music and business," Marlene Coulis, Anheuser-Busch's vice president of brand management, said in a statement. "His approach to reaching people in creative, groundbreaking ways that transcend cultural boundaries makes this alliance particularly exciting." (This helps make sense of why the hell Dale Jr. is in his new video).

--Sharon Osbourne says she plans to remove a gastric band that helped her lose 125 pounds and instead rely on psychotherapy to cope with her weight issues. "I have to figure out why I do what I do to myself," the 54-year-old wife/manager of rocker Ozzy Osbourne says in an interview in People magazine's Oct. 30 issue. "I think I have some sort of self-destruction button."

-- To the relief of beleaguered NBC, Madonna has agreed to cut the controversial crucifixion scene from her upcoming network concert special. The Material Girl - who's been getting crucified by the press over her fast-track adoption of a child from Africa - agreed to drop a scene from her special in which she sings "Live to Tell" while hanging from a huge, mirrored "disco cross" and wearing a crown of thorns. (Loosen up, NBC. Nothing says party like a disco cross!)

--If you love The Office, click here. Lots of good info, background, extras, etc.

--Elisabeth Hasselbeck just can't get a break. Not only is she continually butting heads on "The View" with Rosie O'Donnell, but there's now a contest to guess when she'll leave the show. "We've all had experiences that have turned disastrous," says Rick Ellis of allyourtv.com. "You're working away, enjoying your life . . . Then, suddenly, you get a new co-worker and it all turns into a relentlessly painful horror . . . While O'Donnell might be doing wonders for the ratings, she's not doing much for young Hasselbeck's blood pressure." Ellis' Web site is offering prizes to whoever guesses the closest date to when Hasselbeck quits.

--Brody Jenner and The Hills star Lauren "L.C." Conrad are "seeing each other," Jenner said. "I don't know what you consider dating, but we're seeing each other, we're having a great time with it," Jenner said. "She's an amazing girl. That's all there is to say. She's fun to be around. She's sweet. She's kind. There's nothing bad to say about her." (Anyone is better than that loser Jason she was dating...)

--Tori shows off her milk bar:

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