October 07, 2005
R&B star Ashanti has become the latest in a long line of celebrities to launch her own fragrance.
The singer follows in the footsteps of Britney Spears, Beyonce Knowles, Jennifer Lopez, Paris Hilton and, most recently, Hilary Duff with her venture, which will be named Precious Jewel.
She says, "This project was very precious to me. I wanted everything to be perfect! I must have driven the fragrance developers nuts by making sure everything was exactly how I envisioned." Her representative says of the scent, "(It's) fruity without being overpowering, powdery enough without giving a headache."
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