Banana Republic takes center stage with its fall advertising campaign, using the opportunity to align itself with the work of Michel Gondry.

Several years ago, Gondry, the director of Eternal Sunshine of the Spotless Mind, created a 1:39 music video to accompany Gary JulesÂ’ version of the song Mad World, originally performed by Tears for Fears. Banana Republic executives came across GondryÂ’s music video on his directorÂ’s reel and felt that it would be fitting for its fall ad campaign, reinforcing the notion of finding art in everyday moments.

With the launch of the companyÂ’s fall campaign comes www.FindtheArtintheEveryday.com, a website vehicle to showcase the Gondry short. As part of a promotion to tie into artful associations, thereÂ’s a page on the site where Banana Republic will be giving away free tickets to MoMA to the first 750 people who provide their address and contact information. Don Fisher, Gap Inc.Â’s founder, and his wife, Doris, are said to be among the nationÂ’s largest collectors of modern art.

The New Yorker Festival, which runs from September 23-25, will present the Gondry film adjacent to the different festival events.

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