February 28, 2005

Becks' Scent

Coty Inc., one of the world's leading beauty companies, announced the signing of a global licensing agreement with David and Victoria Beckham.

Under the terms of the license, Coty Beauty will develop and market a Beckham Beauty House, including fragrances and ancillary products under each of the couple's names.

A first male fragrance line under David Beckham's name will be launched
this Fall in selected European markets before being progressively rolled out
in Asia, the UK and the US.

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