In May 2005, hairstylist Jonathan Antin, known for the Bravo series Blow Out, will launch a new haircare line called Jonathan Product. Based on the idea that healthy hair comes from hydration, Jonathan Product is 100% vegan and free of sulfates—compounds common in shampoos that strip hair of moisture.

Created by the C-Care company, Jonathan Product will carry shampoos, conditioners, and styling aids that shape hair without over-drying it. Products will retail from $18 – $26, and will include Jonathan’s signature Dirt putty, as seen on TV.

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