January 31, 2005
The mass-market clothing empire, known for its updated classics and Project Runway presence, is opening five petite boutiques in 2005. Starting in key markets Boston, Los Angeles, and Seattle, the stores will cater only to women 54 and under.
Besides small clothes, the stores will offer fit guides personal shoppers trained to help petites match their body type to the perfect outfit. While the tall crowd may consider Bananas new venture a style snub, theyll be in the minority 56% of American women are considered petite, and could make a major dent in Bananas expanded market.
--A big, fat WHOO HOO from me! I have to get almost everything altered, and it gets pricey. This is great news. While it doesn't appear they are opening one of these boutiques in Indianapolis, I'm sure they'll have online options for those of us who are midgets in other cities.
Posted by: Brian D. at January 31, 2005 06:46 AM (jwBVx)
Posted by: Shillelagh at January 31, 2005 08:26 AM (lrCbr)
Posted by: Eli at January 31, 2005 10:32 AM (MTqwP)
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