August 30, 2005
Choice Calvin Kleinthe jeanswear, underwear, and swimwear line targeted at a demographic of 18-26 year-old womenhas announced that they have partnered with The Veronicas, a new band from Australia, for a multifaceted Fall 2005 promotional campaign.
To kick off the promotion, a four page advertising insert will run in the October 2005 issues of Jane and Teen Vogue. It will feature a removable branded card with details on how readers can download The Veronicas new single, 4-Ever, from their debut CD, The Secret Life of The Veronicas, via a microsite at www.choicecalvinklein.com.
The online promotion will also be supported by custom e-mail blasts sent by both magazines to target select readers, promoting the upcoming performances and tagging the website. Supplemental e-mails will be sent to targeted readers of Allure, Nylon, Lucky, and Marie Claire.
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