June 08, 2006
Coors' New Marketing Initiative
Coors is launching a brand new series of ads directed at the gay market.
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Coors is launching a brand new series of ads directed at the gay market.
Their slogan is "Now's the Time" and each ad features a little timestamp.
--Um, real subtle w/ the T-shirt in the second pic, Coors.
Source: Towleroad
Posted by: Lawrenkm at
06:53 AM
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1
What's up with their belts?
Posted by: M@ at June 08, 2006 07:05 AM (f2jsN)
2
Wasn't this a fake commercial on SNL with Sandler, Farley, and Spade?
Posted by: M@ at June 08, 2006 07:07 AM (f2jsN)
3
Wait, does this mean straight men will no longer be seen drinking Coors Light? If so, I think this was a bad move in terms of sales ... nothing against the gay community.
Posted by: Iceman at June 08, 2006 07:21 AM (Iomwr)
4
How did they get george micheal to play the guy floating on the raft?
Posted by: hizzo at June 08, 2006 08:37 AM (vVCLy)
5
I work part-time at a wine/liquor store near Denver and few gay men around here even drink beer and certainly not Coors. a) They have better taste b) I suspect they've seen that "pure Rocky Mountain spring water" firsthand. 
Posted by: Nanc' at June 08, 2006 09:26 AM (Ailrt)
6
Wow, this is a dumb idea. Does Coors not know who buys their beer? The type who will be turned off with commercials like these.
I would laugh my ass off if I saw these commercials rolled out during an NFL game, since Coors is an official sponsor of the NFL.
Posted by: at June 08, 2006 10:00 AM (HA242)
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