A new breast cancer awareness campaign may cause some twitters or giggles, but that's the idea.

Leigh Hurst was a 33-year-old marathon runner in good health when she got devastating news about a breast lump, reported WGAL-TV in Lancaster, Pa. "I found out that it was actually stage 1 cancer," Hurst said. It's been almost a year since Hurst was diagnosed, and she just got a clean bill of health.

Hurst is now alerting other young women about the importance of breast self-examination. Her campaign uses three words that grab your attention.

"It says, 'Feel Your Boobies,'" Hurst said. "Our main goal is to raise awareness. 'Feel Your Boobies' is all about targeting a population that doesn't think too much about breast cancer."

With help from her father, Hurst sells T-shirts, hats and other items with the slogan. The proceeds have gone to breast cancer research.

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