October 21, 2008

Goodbye, Zima

Guys who go/went to Wabash College, brace yourselves:

MillerCoors LLC says goodbye to Zima.

The joint venture between SABMiller's U.S. unit and Molson Coors Brewing Co. told distributors in a letter Monday that production of the malt liquor beverage was discontinued as of Oct. 10.

Chief Marketing Officer Andy England says the decision was due to weakness in the "malternative" segment and declining consumer interest. He says distributors can get remaining Zima inventories most likely through December.

Distributors are being asked to put products from caffeinated alcoholic beverage Sparks on retail store shelves to make up for Zima's absence.

Posted by: Lawrenkm at 05:49 AM | Comments (1) | Add Comment
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1 I'd point out that it's DePauw who drinks Zima, not Wabash.

Posted by: Graham at October 21, 2008 02:11 PM (em1gO)

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