September 27, 2004
Viewers of late-night comedy programs, especially The Daily Show with Jon Stewart on the cable channel Comedy Central, are more likely to know the issue positions and backgrounds of presidential candidates than people who do not watch late-night comedy, the University of Pennsylvanias National Annenberg Election Survey shows.
Polling conducted between July 15 and Sept. 19 among 19,013 adults showed that on a six-item political knowledge test people who did not watch any late-night comedy programs in the past week answered 2.62 items correctly, while viewers of Late Night with David Letterman on CBS answered 2.91, viewers of The Tonight Show with Jay Leno answered 2.95, and viewers of The Daily Show with Jon Stewart answered 3.59 items correctly. That meant there was a difference of 16 percentage points between Daily Show viewers and people who did not watch any late-night programming.
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