ItÂ’s easy to get distracted when Sean Combs, Kanye West, and Naomi Campbell are in the same crowded showroom. Maybe thatÂ’s why most guests at the Audemars Piguet party this Tuesday didnÂ’t notice the luxury watch companyÂ’s latest offering: a pair of sneakers.

Designed with help from Shawn Carter, a.k.a. Jay-Z, the shoes represent a possible collaboration between Reebok, Audemars, and the hip-hop mogul. Currently, the shoes are only available to industry insiders, but sources within Jay-Z’s camp confirm, “It’s fair to say that Audemars and Jay-Z have something brewing with a special limited-edition shoe, available at Reebok retail at some point.”

Jay-Z launched his first footwear line with Reebok in 2003. This year he teamed with Audemars Piguet for a line of luxury watches and iPods sold for charity.

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