Sylvester Stallone is about to tread where only Oprah, Martha Stewart and, unsuccessfully, Rosie O'Donnell dared to go: magazine publishing.

The Rocky and Rambo star, 58, is joining with American Media Inc., best known for its supermarket tabs the National Enquirer and the Star, to produce a monthly fitness magazine to be called Sly, taken from the nickname for the muscled movie actor.

--I'm sure the writing will be as eloquent as he is.

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