It's a clothes call for Lauren Conrad!

One month after the 23-year-old designer announced that she was taking a hiatus from her upscale clothing line, the Hills star reveals that she is launching a brand-new apparel line for Kohl's department stores.

"It is a California chic line," she tells Usmagazine.com of the new brand, called LC Lauren Conrad. "It is a little more casual. They are basically trying to take that California style and make it accessible everywhere."

The line -- which will consist of only apparel at first but may expand to include shoes, jewelry, handbags, intimates and sleepwear -- will be available in October exclusively at Kohl's stores and on the store's website. The prices will range from $20 to $60.

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