After scouting out yachters and architects in search of the perfect man, the producers of ABCÂ’s The Bachelor have finally settled on a new ladykiller.

Prince Lorenzo Borghese will be the 9th Bachelor in next seasonÂ’s show, set in Rome. Like the bachelors that came before him, heÂ’s got a solid education (an MBA from Fordham) and an impressive background (heÂ’s a prince).

But while the other guys had testosterone-fueled jobs in medicine, sports and film, Lorenzo’s occupation is a little, well, fruity. He runs The Royal Pet Spa, an online store that sells home-made pet cosmetics, doggy sweaters, and puppy fragrances like “cooling cucumber tearless daily spritz.” He even dedicated the company to his old black lab, Belle (pictured).

--You're kidding me, right?

Source: Best Week Ever

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