Sexy actress Carmen Electra has been chosen as the new face of cosmetics giant Max Factor.

She says of her recently-shot ad, "It looks very innocent. It sort of has a classic kind of appeal and I think that sort of ties in with the history of Max Factor. Marilyn Monroe and Jean Harlow have appeared in ads.

"I mean, Max Factor was the first make-up artist to the stars and he worked on every movie... And now I'm the new face and it's exciting and really cool."

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