All-news cable channel MSNBC is changing its name, according to reports. The new channel will be called NBC News Channel, according to the Internet's Drudge Report — apparently losing its connection to software giant Microsoft.

The change has long been rumored to be in the works. Last March, it was reported that NBC and Microsoft (the "MS" part of MSNBC) were negotiating to sever their nine-year partnership for the channel.

"The new name is cleaner, less confusing . . . represents the programming," Drudge quoted an insider as saying.

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