Plastic Surgery Magazine to Launch:

Founder Adam Sandow, president of Boca Raton-based Sandow Media insists that his New Beauty magazine is not only about going under the knife. "Cosmetic enhancement" he calls the content.

The magazine will not have an editor-in-chief, just an editorial board. It will publish 13 regional editions, each carrying about 25% local advertising from doctors and beauty companies. It will be published twice in 2005 and quarterly in 2006.

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