Playboy Enterprises Inc. said Thursday it bought Club Jenna Inc., a multimedia adult entertainment business founded by adult entertainment star Jenna Jameson, for an undisclosed amount.

Club Jenna's assets include a film production business, a video content library, a network of Web sites and a DVD retail distribution deal, Playboy said. In addition to its namesake magazine, Playboy owns the Playboy and Spice adult television networks, and produces and distributes DVDs and videos.

Christie Hefner, Playboy's chairman and chief executive, called Scottsdale, Ariz.-based Club Jenna a "a very attractive business.''

Sources: Hollywood Tuna and Chicago Business

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