Coming to a flatscreen near you! Reebok announced Tuesday their unprecedented partnership with DoD, the video-on-demand outlet.

As of Friday, Comcast Cable customers can access ReebokÂ’s boutique programming venture, with behind-the-scenes interviews with Allen Iverson, 50 Cent, and Jay-Z. The TV deal follows the brandÂ’s successful experiment in broadcasting last Spring, when behind-the-scenes footage from Allen IversonÂ’s Reebok commercial became the most viewed content ON DEMAND in the Philadelphia market where it aired. The programs will allow viewers a closer look at the stars who embody the Reebok lifestyle.

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