In a major coup for Gianfranco Ferre, the Italian fashion house has confirmed signing Julia Roberts for its next ad campaign.

Matter of fact, Roberts is busy shooting the campaign right now in Los Angeles, with Mario Testino on the other side of the camera. The deal covers the European Union, Eastern Europe, the Middle East, Japan, the Far East and Oceania, but does not include the US.

The campaign marks a major departure for Ferre, who has traditionally used models in his ads. "I think the time for muses has come and gone. My source of inspiration is modern-day reality, women who live in today's world. Yet there are some who better than others match my own purely personal ideal of femininity. In the now so multifaceted realm of glamour and allure, both as a woman and as a personality Julia Roberts in my eyes reflects a total affinity with this ideal of mine," Ferre explained.

The American star's Ferre ads are for the Spring-Summer 2006 season and will roll out in magazines internationally starting February.

Source: Yahoo

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