August 31, 2005

Stones and NASCAR?

The Rolling Stones and NASCAR have partnered for a promotional video that rolls into cinemas nationwide September 2.

At nearly 2 1/2 minutes, the NASCAR spot features "Driving Too Fast," a track from the Stones' new album, "A Bigger Bang," due out in the United States on September 6 through Virgin.

Running through September 29, the ad will run on more than 5,800 movie screens, including those owned by leading theater chains, Regal and United Artists. Akin to a music video, the spot sheds light on the NASCAR Nextel Cup Series races on TNT. For the Stones, the exposure also coincides with their new world tour, which reaches Detroit Wednesday.

--First they partner with Mercedes, and now NASCAR? I'm not really getting it--it's not like they're new and need to get their name out there.

Posted by: Lawrenkm at 08:18 AM | Comments (3) | Add Comment
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1 Maybe the price of their drugs has gone up like the price of gas lately? They need all the money they can get?

Posted by: Brian D. at August 31, 2005 10:08 AM (aGZRi)

2 If I remember correctly, they were the very first group to have corporate sponsors for their tour, starting with the tour after "Tatoo You." Mick is a shrewd businessman and does what makes the most money.

Posted by: Chrees at August 31, 2005 10:44 AM (ofjz/)

3 I hope Mick puts some of that money to De-Uglifying himself!

Posted by: Mel at August 31, 2005 08:58 PM (czYGm)

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