The Rolling Stones and NASCAR have partnered for a promotional video that rolls into cinemas nationwide September 2.

At nearly 2 1/2 minutes, the NASCAR spot features "Driving Too Fast," a track from the Stones' new album, "A Bigger Bang," due out in the United States on September 6 through Virgin.

Running through September 29, the ad will run on more than 5,800 movie screens, including those owned by leading theater chains, Regal and United Artists. Akin to a music video, the spot sheds light on the NASCAR Nextel Cup Series races on TNT. For the Stones, the exposure also coincides with their new world tour, which reaches Detroit Wednesday.

--First they partner with Mercedes, and now NASCAR? I'm not really getting it--it's not like they're new and need to get their name out there.

Posted by: Lawrenkm at 08:18 AM | Comments (3) | Add Comment
Post contains 141 words, total size 1 kb.