Target has “purchased” the entire August 15-22 issue of The New Yorker, meaning that only the mass retailer’s advertisements will run in the magazine’s pages.

This is the first time a single advertiser has commanded an entire single issue since the publication was founded 80 years ago in 1925. Companies like Gap, Tiffany & Co., Louis Vuitton, and Gucci under Tom Ford have wholly sponsored previous editions of Visionaire while covers of its sister publication, V, in the past have been dedicated to heavy advertisers like Dior, Burberry, and Adidas.

But what connection does Target have with the readership of The New Yorker, which boasts a median age of 48 and median household income of $81,000? To visualize the collaboration and maintain the magazineÂ’s mix of humor and investigative reporting, Target recruited artists and illustrators such as Milton Glaser, Gary Baseman, Ruben Toledo, Robert Risko, Yuko Shimizu, Andre Dubois, and Melinda Beck to create one-of-a-kind advertising/art images that will be exclusive to this issue.

To launch and celebrate the issue, Target and David Carey, the magazine’s vice president and publisher, are hosting a barbecue at the home of Katharina Otto and Nathan Bernstein on Sunday to honor the chairmen of the Watermill Center summer benefit. The dress code? Trés chic red and white, but of course.

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