When CBS bigwigs saw a rough cut of A Charlie Brown Christmas in November 1965, they hated it.

"They said it was slow," executive producer Lee Mendelson remembers with a laugh. There were concerns that the show was almost defiantly different: There was no laugh track, real children provided the voices, and there was a swinging score by jazz pianist Vince Guaraldi.

Mendelson and animator Bill Melendez fretted about the insistence by Peanuts creator Charles Schulz that his first-ever TV spinoff end with a reading of the Christmas story from the Gospel of Luke by a lisping little boy named Linus.

"We told Schulz, 'Look, you can't read from the Bible on network television,' " Mendelson says. "When we finished the show and watched it, Melendez and I looked at each other and I said, 'We've ruined Charlie Brown.' "

Good grief, were they wrong. The first broadcast was watched by almost 50% of the nation's viewers. "When I started reading the reviews, I was absolutely shocked," says Melendez, 89. "They actually liked it!"

And when the program aired Monday on ABC, it marked its 40th anniversary — a run that has made it a staple of family holiday traditions and an icon of American pop culture. The show won an Emmy and a Peabody award and began a string of more than two dozen Peanuts specials.

Last year, 13.6 million people watched it, making it the 18th-most-popular show on television the week it aired; CSI was first.

Source: USA Today

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