September 29, 2004

Weak Jack

Jack Daniel's has sparked outrage among serious drinkers by unceremoniously lowering the proof of its famous Tennessee Whiskey from 86 to 80.

The change — which means the hooch has 3 percent less alcohol — has riled those still smarting from the "betrayal" of 15 years ago when the company lowered the strength of its 90-proof, 138-year-old original recipe, to 86 proof.

--I think departing from the tradition of the recipie is sad. Drink Zima if you want a baby beverage!

Posted by: Lawrenkm at 07:09 AM | Comments (3) | Add Comment
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1 I agree with you Lawren. But have to admit I did know the proof. Just checked my bottle that I purchased this summer and I have the lowered 80 proof. Now I feel jilted!

Posted by: Lynne at September 29, 2004 10:21 AM (fKtwY)

2 Now why in the hell did they do that? I'm of the 'don't fix what's not broken' mind, and I hate that they made this change. (My usual drink is a Jack & sour).

Posted by: Kelly at September 29, 2004 01:08 PM (D8Zun)

3 "I ordered a Zima, not EMPHYSEMA!" - Simpsons

Posted by: david at September 29, 2004 04:09 PM (1+76a)

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