ThereÂ’s Pepsi One and Pepsi Lime, and now thereÂ’s a new line of Pepsi clothes.

Launching this fall by the Joester Loria Group, the line claims it’s “refreshing” the brand with a new series of vintage-inspired apparel and accessories.
The line was inspired by old Pepsi advertisements and logos, including a string of 1960s and 1970s ads with a racecar aesthetic. Accordingly, the new collection includes striped polo shirts in faded colors with Pepsi patches sewn on the sleeves and chest, plus boy-cut underwear with vintage Pepsi logos and pinup advertisements on the back. The line also includes sleepwear and Pepsi-Cola jeans.

Because soda-inspired products make great gifts, the clothing collection is set to debut for the holiday season at Delia*s and JCPenney, which unlike WalMart or Target, doesnÂ’t sell soda alongside its clothing.

Posted by: Lawrenkm at 08:09 AM | Comments (3) | Add Comment
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1 I like the vintage look but on my underpants? I don't think so.

Posted by: Nanc' at August 17, 2005 08:41 AM (Ailrt)

2 Pepsi panties? I say thee: Yea!... (I can't believe they're trying so hard to get me back from Coke...)

Posted by: LDH at August 17, 2005 11:19 AM (bqPDz)

3 I like the Pepsi panties. I could always ask my guy if he is thirsty and if he says he is then i will tell him to have a sip or two. LMAO Just being silly.

Posted by: mae at August 17, 2005 10:23 PM (pFvA5)

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